Who are We?

Hidden Pockets Collective (HPC) is a Non-Profit Organisation, registered in India. Hidden Pockets collective for last 6 years have been using various forms of digital tools to educate young people and advocate for policy changes around sexual and reproductive health.

Here is ” Pink Karein Sawaal” : a song we created to educate about reproductive health and rights in India.

Hidden Pockets Collective presents a song about Pinky, who is fun, loving, and wants to live a happy life.

In this video, our Founder, Jasmine George talks about the recent changes in abortion laws in India on national TV.

In this post Covid19 era, one thing has become very clear to us, the current model of policies engagement and punitive laws is not working at all. We need to have an intersectional approach, We need to have a justice framework. This siloed approach to sexual and reproductive health is doing harm. We need to integrate climate change in our work, we need to talk about waste segregation, we need to talk economics, and we need to ensure that sexual and reproductive health is integrated in essential conversations.

And for that we need justice framework. Hidden Pockets Collective believes in a Sexual and Reproductive Justice framework and approaches activism with this framework. The Collective is working on alternatives approaches that aim to achieve justice, not just legal in nature, but a comprehensive approach be it using technology, collaborative research, or awareness-raising.

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What are some of these alternatives?

In our collective, we have been developing an alternative approach, which basically focusses on strategies that are rooted in community. Strategies that strengthen the collective, and helps them create their modules and projects.

a) We are developing content and resource material in languages and format, which is best accessible for our communities. Be it it local languages ( like Hindi or Malayalam), be it it meme or small video format, which can be used by community to further educate and spread awareness in their community.

b) We develop workshops along with community, where we are trying to work on needs based assessment, especially in this post covid times. Be it online workshops, whastapp based conversations, small influencer based approach. We are also focussing on community radio and audio podcasts modes where we can work with community who can create their own content.

c) We are developing relief responses which are based on collective care approach. We are trying to strengthen smaller communities and collectives, who faced a lot of financial loss during covid and have lost their foundation. We are helping them financially and as well as capacity building.

d) We take the voices of our community to policy spaces at national level conversations and try to push for decriminalisation approach, where focus is more on access and resources. We are ensuring that punitive methods and responses to sexual and reproductive health should be banned.

e) From this year, we have started creating music videos and slowly trying to move into movie creation. We believe that it is important to reach the masses and mingle with the mainstream in the best possible ways.

We think our approach is unique and still rooted within community. It empowers community and gives an opportunity for them to create and learn as well.

Scope of our Work:

Hidden Pockets Collective – Team

Executive Co-ordinator and Counsellor

Aisha Lovely George, a counsellor by training is the Executive Coordinator of Hidden Pockets Collective. An award winning podcaster, and a speaker on reproductive health on various panels nationally and internationally.  She is a trained Sexual and Reproductive Health educator and a counsellor.  She has 4 years of experience in interacting with and impacting around 400 young women face to face on Sexual and Reproductive Health. She has personally handled and counselled more than 3000 young women and couples on Hidden Pockets’ chat service and improved their traumatic experience of abortion and SRH services. She has personally travelled to 6 unsafe towns and cities across India and mapped around 100 clinics who are willing to work with us to provide safe and non-judgemental Sexual and Reproductive Health services. She is a fellow of The Unleash Lab, Asia Safe Abortion Partnership, and The Coaching Fellowship.

Founder, Programme Manager 

Jasmine Lovely George is a Lawyer, and a TEDx speaker, is also the Founder of Hidden Pockets Collective, a non-profit organization for sexual and reproductive services for young people in India.  She is an award-winning researcher who has been part of movement building nationally and transnationally. Post-Covid, she has been interested in conversations around alternative ways to talk about gender, technology and, justice. She is on board of various NGOs in India like CREA.

Digital Media Manager and Activist

Athira Purushothaman is the Head of Digital Media, Partnerships & Communications at Hidden Pockets Collective. She has spoken on a variety of panels on sexual and reproductive health, both nationally and globally. She has written both in English and Malayalam about sexuality and menstrual health management. She is experienced in running campaigns in various languages such as Kannada, Hindi, English, and Malayalam. She is passionate about developing content in local languages and ensuring that non-English speakers have access to reliable information. She is a ‘Youth Ki Awaaz Action Network Fellow’ who has attended national and international seminars on menstrual health, hygiene, and abortion.

Creative Advisor

Vaishali Sinha is a documentary filmmaker of Indian origin. She has received support for her films from ITVS, MacArthur Foundation, Playboy Foundation, Firelight Media, Catapult Fund, Tribeca Film Institute, NYSCA, Chicken & Egg Pictures, Fledgling Fund and more. Her films have won multiple jury awards for Best Documentary at film festivals as well as a Critics Choice Award in India, a Grierson nomination for Best Entertaining Film and a Ridenhour Peace Prize Nomination for Excellence in Truth-Telling. Her film Made in India was a case study at Harvard Business School for a course on Ethics. Ask the Sexpert has been popularly available on Netflix India. 
In 2017 Vaishali was a development consultant for the Oscar-winning documentary team behind Period. End. Of. Sentence. She has acted as a mentor at Kartemquin Films, HBO Documentary Initiative, Firelight Media and Video Consortium. From 2021-2022 Vaishali co-founded two Artist grants for the Bitchitra Collective: Indian Women in Documentary. She is a 2023 fellow at Rockefeller Foundation’s Bellagio Residency.