#BleedingPaused

In an imaginary world, every menstruators dream of pausing their periods at least once. But, menstruation doesn’t stop for anyone. It continues its visits every month even during the lockdown!

Hidden-Pockets Collective launched a month-long campaign on May/2020 to create awareness about Menstrual Health Management (MHM) during a crisis.
It is an unnoticed global trend that women’s health concerns, especially sexual and reproductive health, and rights, are being left behind during the time of a crisis. Let it be a flood, pandemic outbreak, or even a nationwide lockdown, often the burden lands chiefly on women, doing double, triple, quadruple duty to care for children, parents, and other loved ones. It’s a global phenomenon that needs to be addressed and changed. Through the #BleedingPaused Campaign, Hidden-Pockets aims to break the widespread myths, misconceptions, and taboo around Menstruation.

Campaign Partners:

  1. Rangeen Khidki Foundation, Calcutta
  2. Mission Sanscar, Mumbai
  3. Project Khel
  4. Red is the New Green
Here are some of the contents we created for the campaign:

Posters:

Articles:

We have noticed that there is an increase in menstrual health-related queries on our website and careline during these times as stress and anxiety can affect a person’s menstrual cycle.

During the lockdown, we heard the word essential repeatedly. What are the essentials? How do you decide on the essentials? A research piece from Hidden-Pockets Collective!

 

Instagram live:

  • Future free of sexual shame with MensusWithManasa
  • Menstrual health & hygiene during the lockdown with Mission Sanscar
  • Role of sexual and reproductive health counselor during the lockdown, How are Hidden Pockets helping the young people of our country? with Indian Women Blog
  • Women’s Health, Nutrition, and PCOS with Aarathi Shanmugam (Nutrition coach at the Quad, Chennai)
  • How to manage your menstruation during the lockdown with Rangeen Khidki Foundation
  • Engaging mean and boys into menstrual health management with Project Khel

Tweetathon:

  • Access to essential Sexual and Reproductive Health products and services during the lockdown with IndiaMeToo
  • Access to essential Sexual and Reproductive Health products and services during the lockdown (In rural areas) with SHEROES
  • Discussing the structural challenges while approaching menstrual health with RESURJ, Mexico

Facebook Live:

  • Menstrual health management with Aahung, Pakistan (Supported by UNFPA, Pakistan)

Tik-Tok videos on periods with Project Khel

 

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